Minimum Advertised Price (MAP) Policy

XS Scuba has extensively used the internet to develop increased consumer interest in our product offering. To ensure that online and other forms of advertising media are being used effectively to strengthen the value of the XS Scuba brand, we have implemented a MAP (Minimum Advertised Price) Policy. Although our Dealers are welcome to sell our products at any price, we do require that all Dealers adhere to the MAP policy outlined here when advertising our products for sale. 

  • You must be an Authorized XS Scuba Dealer or Preferred in order to become eligible to sell XS Scuba products via the internet. 

  • You must have a physical retail showroom with normal store hours, teach scuba from a nationally recognized training agency, supply air fills, and provide service for the products sold. 

  • To be eligible to sell XS Scuba products via the internet, a Dealer must commit to purchases of non-cylinder/valve/lead products of at least $5,000 annually. 

  • You must notify XS Scuba of any web address that will be used to sell XS Scuba products. Sales through mass merchandise websites like Amazon require approval from XS Scuba prior to listing any of our products on those websites. 

  • To maintain accuracy and consistency, dealers are not authorized to create or edit listings for XS Scuba brands on Amazon. For any listing additions or modifications, please email us at digital@xsscuba.com.

  • Each dealer website must contain the direct phone number and physical address of the primary retail location. Dealers who sell on mass merchandise websites like Amazon must provide XS Scuba with any and all of their store name(s). 

  • XS Scuba Dealers (with prior authorization) are approved for one Seller account on Amazon or any other mass merchandise website. Any Dealer with multiple accounts on these sites may only list XS Scuba products with their primary account. Products listed on any secondary Seller accounts will be in violation of this policy. 

  • Only the official XS Scuba logo and our product images may be used to represent our products. Use of other images will be considered a violation of this policy. Contact XS Scuba for product images or copy and download from the product pages on our website. 

  • XS Scuba Dealers are responsible for remaining current and accurate with the MAP policy and pricing on all applicable products at all times. 

  • Any XS Scuba product sold via an internet site must be advertised at or above the MAP for that item. Mention of blanket discounts, incentives, package pricing, instant rebates and call/click for better pricing will be considered a violation of the policy.  If the consumer can, within the face of the advertisement, calculate a “netted down” price that is below the MAP, then the advertisement is a violation of the policy. 

  • Any XS Scuba product that was previously used is not subject to MAP policy. Any used product that is advertised on the internet must be clearly marked as “used”. The terms “open box”, “demo”, etc. are not an acceptable description for a used product. 

  • Any XS Scuba product that has a MAP will be listed in the most current Dealer Buyer’s Guide, which is located as a PDF file in the “Dealer’s Only” section of the XS Scuba website. 

  • MAPs are subject to change without notice. If any product listed on a current price list is without a designated MAP, then that product is not subject to this policy. 

  • XS Scuba occasionally offers “Specials” as an incentive for retailers to purchase and sell increased quantities of the promoted items. MAP may be lowered during a specified time that the “Special” is effective and for the next 30 days following the end date listed on the “Special”. The revised MAP will be noted on the “Special”. 

  • XS Scuba occasionally has products that are offered for Close-Out. Any product designated as a Close-Out will no longer be subject to MAP policy. 

  • In the event that any Dealer advertises any XS Scuba product that has a MAP listed in the then-current Dealer Buyer’s Guide below the MAP, XS Scuba may terminate relations with the Dealer entirely for violation of this policy. 

  • Any Dealer that manipulates the advertised pricing of XS Scuba products or offers discounts to meet or beat a competitor’s MAP violation will have their account suspended for 30 days.

  • XS Scuba may terminate relations with any Dealer entirely for repeat violations of this requirement. 

The XS Scuba MAP policy is subject to change without notice. 

Thank you for your support of the XS Scuba MAP policy and our efforts to increase demand for our products in the marketplace.

 rev. 5.23.24